This is the first in this year’s series of posts about our fifth annual integrated report, the 2013 Southwest Airlines One Report™, where we illustrate our triple bottom line approach that takes into account our Performance and productivity, the importance of our People and the Communities we serve, and our commitment to efficiency and the Planet.
As Southwest’s Chief Commercial Officer and the President of AirTran Airways, I’m proud to have led the ongoing integration of Southwest Airlines and AirTran Airways, and I am excited to announce that we are on track to complete the integration by the end of 2014. This past year has been remarkable—we’ve crossed into new international frontiers, while staying true to our legendary brand and delivering exceptional Customer Service. Just to name a few highlights in 2013:
Fact: In January 2014, we began selling our first international itineraries and on July 1, we began service to Jamaica (Montego Bay), The Bahamas (Nassau), and Aruba (Oranjestad). 
Fact: We estimate the -800s added to our fleet in 2013 have reduced our GHG emissions by more than 42,000 metric tons of carbon dioxide equivalent in 2013.
Today, more than four decades after our founding, we remain steadfast in our Purpose of connecting people to what’s important in their lives through friendly, reliable, and low-cost airline travel. We hope you’ll enjoy our upcoming blog posts each month and follow along on Instagram and Pinterest each week with photos and fun facts tagged #SWAOneReport as we share how we’re working to be the best in the business. You can check out and download the full report online at www.southwestonereport.com.
- "In 2013, we completed the steps necessary to implement Southwest’s international reservation system in January 2014, and that is expected to bring international expansion opportunities, enhanced revenue capabilities, operational benefits; and, lays the foundation for the replacement of our domestic reservations platform."
- Reported record net income of $754 million and, excluding special items, record net income of$805 million.
- Ended the year 2013 with Southwest service in all domestic AirTran airports.
Fact: In January 2014, we began selling our first international itineraries and on July 1, we began service to Jamaica (Montego Bay), The Bahamas (Nassau), and Aruba (Oranjestad). 
Fact: We estimate the -800s added to our fleet in 2013 have reduced our GHG emissions by more than 42,000 metric tons of carbon dioxide equivalent in 2013.
Today, more than four decades after our founding, we remain steadfast in our Purpose of connecting people to what’s important in their lives through friendly, reliable, and low-cost airline travel. We hope you’ll enjoy our upcoming blog posts each month and follow along on Instagram and Pinterest each week with photos and fun facts tagged #SWAOneReport as we share how we’re working to be the best in the business. You can check out and download the full report online at www.southwestonereport.com.