Since Southwest’s beginnings more than 40 years ago, the LUV airline has always approached business differently—instituting the ten-minute turn, democratizing the skies with affordable air travel, delivering Legendary Customer Service—the list goes on and on. One thing that has remained constant since Southwest took to the skies four decades ago is doing the right thing and focusing on the triple bottom line of Performance, People, and Planet.
Recently, The Civic 50 revealed the companies who ranked in its national initiative to survey, rank, and recognize America’s S&P 500 most community-minded companies. We’re proud to share that Southwest Airlines was named in the top 20 for demonstrating a strong commitment to corporate civic engagement in the communities we serve.
A partnership among Bloomberg News, the National Conference on Citizenship, and Points of Light, the Civic 50 survey is the first to scientifically measure corporate civic behavior. The initiative fills a notable gap in existing research and creates a roadmap for businesses seeking to become better stewards of their community. You can view the complete Civic 50 list, by visiting Businessweek’s web site.
We want to continue providing our Legendary Customer Service for many years to come, so thank you to all of our Employees for helping us attain that goal by building meaningful relationships in our communities.