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How Southwest Juggles Social Media Channels

lreynolds
Frequent Flyer A

By Zak Stambor


A behind-the-scenes look at Southwest Airlines’ social media strategy—and how its six-person team manages the workload
When Southwest Airlines unveiled its Nuts About Southwest blog in April 2006, it wanted the site to offer customers a behind-the-scenes look at the company’s daily workings.


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