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Inside Southwest: The Magazine’s September Issue

JayHeinrichs
Adventurer B
14_SEP_COVER_A At Southwest’s inflight magazine, we don’t shove just any celebrity on the cover.  We generally feature real people with real stories to tell. This month, though, we couldn’t resist featuring Mindy Kaling—writer, director, actress, comedian, and star.  The issue focuses on ways to show your heart, getting people to like and trust you.  We were trying to think of people who epitomize those traits, and it seemed like the entire staff thought of Mindy.  I was proud to say I had met her at Dartmouth, back when she was a college student.
“What was she like?” an editor asked. “Um, really nice,” I said.
Besides her advice on how to get people to love you, we asked author Grant Stoddard to do a pretty weird story for us.  The assignment: be really nice to people in New York City.  I mean, really nice.  His attempts to be a superhero of niceness to New Yorkers didn’t all go so well. Check out the story and the hilarious photos by Peter Yang. I got to contribute an article myself, on “Aristotle’s Book of Love.”  The philosopher wrote the definitive guide to being liked and trusted. This month’s Adventure is in New Orleans, a city with the biggest heart in the world. And now for the Numbers.  Our national anthem has four verses.  A coffee tree produces one pound of beans a year. And 43 percent of us have assigned seats in the living room. Oh, and you may have noticed a name change in your seatback pocket this month. Spirit is now Southwest: The Magazine.  But as Gary Kelly himself says in his letter, our spirit is still very much here.