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Rockin' the Creative Services Design-Off

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The Creative Services Department at Southwest Airlines was recently tasked with the opportunity to create a t-shirt design commemorating the opening of the Newark Station.  Southwest Employees know that t-shirts play a significant role when celebrating our Company’s spirited culture.  Naturally, our Team was very excited to take on the project.  But who would be the lucky Designer to have their design emblazoned on the timeless tee?

It was settled: time for a DESIGN-OFF!
 
The Creative Services Department knows how to handle competition, even when we are competing with each other.  When the stakes are high, and we all want to show our stuff on a high-profile product, we have a Design-Off to determine the winner.  The process begins when a Client submits a creative brief to our Team.

The information in the creative brief is crucial to figuring out the design puzzle, and many times we will have additional questions for the Client to ensure we are on the same page.  Creative Services will then brainstorm for no longer than one hour. Once we have decided on the basic theme/message/look of the communication piece, we go back to our respective drawing boards (computers and sketchpads) to execute our newly-developed concepts.  This next part is top-secret and magical, so it will be redacted.
 
*POOF!*

The designs are born and ready to be presented to the Client who decides the fate of each mock-up.  With that, the Design-Off concludes.
 
The five t-shirt designs below were submitted to the Culture Committee, and a winning design was chosen.  Can you guess the victor?  Hint: it totally ROCKS!

Newark Tee1
A.

Newark Tee 2
B.

Newark Tee 3
C.

Newark Tee 4
D.

Newark Tee 5
E.

Leave your guess in the comments section below!

52 Comments
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love it!
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A is the design - all the way!
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I personally like C. Clean and simple, yet eye catching
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I think "A" is the winner! Southwest Rocks Newark!!
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D.
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I like "B" personally. 🙂
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LUV C! It gets my vote!
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B is my choice!
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I like D , IM FROM NJ AND THAT SHOWS THE STATE ON THE SHIRT ...ITS THE BEST
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I'm going to say "A" is the winner.
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E is my favorite!
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B....
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All the designs are very cool. I would pick design B.
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D
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I like A. How fun and good luck.
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Since Newark is a cool rocking and happing place I predict that “Southwest Rock Newark”.
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It should be "A" for sure!
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LOVE LOVE LOVE 'A'!!! Rockin' with The Boss! Personally, I am LOVING SW in all my travel cities!! Woo Hoo!
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C> I luv the luv airline - I' am booked already for my vacation out of Newark in August
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Absolutely A.....classy...yet get's the exciting message out there.....!
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I beleive ( A ) is the best choice , for you.
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I like D
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"A" is the sure winner, there is no doubt about the new available stop that SWA has.
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D... and can I have one?
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Betcha it's gonna be "A" - emphasis on NEWARK!
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"A" is it!
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I believe that "D" would be the best choice....hands down
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A is thw answer.....It rocks!
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I really luv A.... it has style, it has class and just the type of designs SWA has gone with in the past!
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LUVin at the designs - I vote #C
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D for sure!
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"A" Baby!!
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"D" is the one I like the best.
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I love C for my choice.
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I like "A"!.
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I like "B" best, but since it is celebrating the opening of Newark and "D" has NJ on the shirt I have to go with D.
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A is the one!!! Can't wait to use Southwest out of Newark. Closer for me than Philly. Yeah!!!!
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---- D --- I love that one! It has really good branding and I love the map of N.J.!
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A is Awesome, but D represents the entire state as well.
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"B" is the one I think. Congrats!
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MY VOTE IS FOR "D"
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B is my fav! but i love them all...go TEAM!
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I would think "A". It looks more like Southwest!!!!
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B
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I like "A" the best on back view, can't read the front. None really excite me though.
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D's the winner! love it!
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D is rockin'!
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Definitely " A" !!
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I like C. It FLOWs.
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"C" IS THE BEST LOOKIN DESIGN !