Since we started service to Denver four and a half years ago, we have grown at record pace, we have engaged in countless community programs and partnerships, and we have introduced our fun personality to the good people of Colorado. Well, we are ready to take our relationship to the next level by officially announcing that Southwest is “Dedicated to Denver!”
What does that mean? Well, first and foremost, we have built a robust flight schedule out of Denver International Airport (DIA), so we fly where and when our Denver Customers want to go (not to mention people who want to visit Denver!), and we have done it with our low fares, legendary Customer Service, and popular Bags Fly Free policy. But we have also committed to being actively involved in the Denver community, as evidenced by our sponsorship of the Denver Nuggets, the world-famous Red Rocks Amphitheater, the Larimer Arts Chalk Art Festival, Denver’s Road Home, and the Denver Rescue Mission, and so much more that I haven’t even scratched the surface.
And we’re not done yet! Last week we launched a Denver-specific advertising campaign professing our dedication to the market with a tagline of, “Say Yes, Denver!” Our very own Denver Employees star in the Ads, which are shot in popular Denver locations including Red Rocks, the 16th Street Mall, and the romantic Rioja restaurant, asking viewers, “Denver, will you fly us?”
Today, we are announcing our latest display of dedication, equipped with a Southwest-branded fleet of 25 pedicabs that will roam downtown Denver over the next six months. For 20 events throughout those six months, we will be giving away FREE RIDES on the pedicabs, starting a couple hours before tomorrow’s baseball game at Coors Field. So, if you’re going to the game, be on the lookout for a Southwest-branded pedicab with a “FREE RIDES” flag on the back, and let us take you where you want to go, and stay tuned over the next six months for our FREE RIDES events in Denver. After all, Southwest wants to take you places, and in Denver, that extends beyond the airport to where you work and live.
Also, we are partnering with the Downtown Denver Partnership (DDP) to become the Exclusive Airline of DDP's Skyline Park Events, including Mile High Movies and the free Summer Concert Series throughout July and August. Our Movies in Skyline Park sponsorship kicks off this Saturday, July 3, with Field of Dreams, and we hope you’ll take in a movie or a concert this summer and enjoy some Southwest hospitality, including FREE (there’s that word FREE again!) cupcakes during the movies! We fully support the DDP’s mission to create a unique, diverse, vibrant, and economically healthy urban core for the Rocky Mountain region.
After all, Southwest is Dedicated to Denver!
