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Southwest shares LUV with Customers on ‘Hidden #FeesDontFly’ Day

bjordan1
Explorer B

Hidden fees and holiday surcharges? Those belong on the naughty list. While other carriers insist on being grinches and adding outrageous bag fee surcharges during the holiday season, Southwest continues in its 45-year tradition of up to two bags that fly free (size and weight limits apply), no change fees (though fare differences may apply), and consistently low fares. To celebrate our LUV for you--our Customers--and remind you that you won’t be surprised by hidden fees when it comes to flying with us, Southwest Airlines named Tuesday, December 15, ‘Hidden #FeesDontFly’ Day. We encouraged thousands of you to use the hashtag #FeesDontFly on your social platforms to share experiences with excessive fees that the other carriers charge, which were more like the nightmare before Christmas. And boy did you deliver! We then decided to spread the holiday cheer and surprised a handful of holiday travelers  with both a Visa®  gift card to cover those sneaky hidden fees on other airlines, and a ticket for future travel on Southwest reassuring them that we are the carrier that offers the friendly, transparent, and  low-cost air travel. Take a look at this video as we surprised and delighted Customers at Dallas Love with their gift card and a Southwest ticket.