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The Bare Truth About the Southwest Airlines Shareholders Meeting

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Aviator C

It’s pretty much a given that we do things differently here at Southwest Airlines.  We like to have FUN, while we work hard, so it shouldn’t come as any surprise that our Shareholders Meetings are not the typical button-down affairs that most companies offer.

At today’s annual meeting, our CEO, President, and Chairman, Gary Kelley opened the floor for questions.  Immediately, one attendee (okay, it was my colleague, Paul Flaningan—but he is a Shareholder) raised his hand.Paul asked Gary if we planned to keep our Bags Fly Free Program.

At that point, the original Rampers (also Shareholders) from our commercial arose from their seats and began racing toward the front of the room, much as they did toward “Brand X’s” airplane in the commercial.

While chanting “Bags Fly Free,’ they lifted their shirts to reveal their painted bellies with various varieties of “six packs,” and together they spelled “BAGS FLY FREE.”

As you can see from the photo below, the audience loved it.

Oh yeah, bags will still fly free on Southwest.

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