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I attempted to book a flight today from CUN to AUS. Price was what I wanted. Booked for 3 people and then filled out all the passport information and credit card information. Hit submit and got a Flight Error and advised to contact SWA. Call SWA and they stated the price listed was for just one person and while I was booking the price went up. So now instead of getting one ticket at the price listed, I got a fare increase of 75.00 for all three. My daughter booked 4 seats at approximately the same time and go all of hers for the price listed on the Web Page. Bad Vibes. May need to change may relationship with SWA
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It's all about numbers. The more seats that sell makes the prices goes up. Only so many seats can be sold at the lowest price. In my experience you should purchase one ticket at a time and not in large groups 3-5. I have found that the higher price over time will come back down to the lower price do to seat availability and time to departure.