Every time a fare sale is announced, I jump to see what is being offered. I’ve learned that while every sale is different, there are cities and destinations that SW typically offers lower fares.
In my own opinion, I think there are a couple of things that impact where/when sale fares are offered:
-competition
-presence in the city/airport
-time of year
-newness is the route
-distance of the route.
Of course, the SW marketing minds are far smarter than mine. I think about it like this: SW advertises sales like every other company (especially retailers) I know. They highlight the deals and then explain in smaller print that there may be some exclusions. Sometimes you get lucky, and sometimes you don’t.
When you do book travel, however, I encourage you to recheck anything you have booked for cheaper fares. Remember that when fares go down, you can rebook your flights, and — depending on the fare type — you can either get a refund or get the travel funds for future use.
-A List, Companion Pass holder
