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Inside Spirit's March 2014 Issue

JayHeinrichs
Adventurer B
march2014We at Southwest’s inflight magazine, Spirit, like to follow the trends. But we’re not interested in the flightier trends that involve cats or planking.  We look for ways that society is changing, and focus on the ways it just might be changing for the better. That’s why our latest cover story has to do with the Etsy Generation—the creative entrepreneurs who are redefining how we think about careers.  It’s no longer about starting at the bottom.  It’s about enjoying the job.  The staff defined a number of categories for this generation: Catalysts (people who create collaborative spaces), Ruralists (small sustainable farmers), Artisans (craftsmen and craftswomen), and Revisionists (careerists who opt out and start something entirely new).  Read the piece and tell me how it inspires you. This month’s Adventure is in New York City, a town where just showing up can be an adventure. The cocktail of the month is Puncher’s Chance, invented by Dominic Alling of San Francisco’s Beretta. And now for the Numbers.  A healthy 35 percent of parents don’t understand what their adult child does for a living (in which case she makes a lot of money, we’re guessing).  Goldfish released into the wild can grow to 15 inches.  And you have 250 milliseconds to catch a fall before you land on your whatever.  Man, I love science! Read the full March issue here.