San Diego to Fresno, please!

[rkness16]

I frequently travel from San Diego to Fresno. Alaska Airlines currently serves that route and I would love to switch over to SWA. Any buzz on if/when this will ever happen?

[HomerJay]

Anywhere to Fresno, please! More than six million people live in the Valley, yet you fly only to Sacramento, in the northern part.  More than half a million live in Fresno and Clovis. If Southwest flew there, I'd certainly take advantage of real 737's instead of commuter planes from most of the majors or ancient, awful MD-80's from AA. You guys need to do FAT ASAP.

[major]

Yes, please add Fresno!!  The central valley of California is underserved.