This past Sunday, we began our service from Oakland to Kahului, Maui, and our inaugural flight was nothing short of special. Through our Employees who are from Hawaii and our Partners, we have learned so much about the beautiful culture of the Islands and we have enjoyed celebrating their rich history. As we began our first flights, we wanted to celebrate the rich music community that is on Maui. We invited Lily Meola, an artist born and raised in Maui, to perform Live at 35 (a live performance at 35,000 feet) to be among the first to welcome our Customers to her hometown.
At Southwest Airlines, our Purpose is to connect People to what’s important in their lives. We know our Customers and Employees are passionate about music, and we love to support up-and-coming musicians throughout their journeys. We combine these passions through Live at 35, our inflight concert series that brings artists onboard to perform live.
Lily is a local favorite in Maui and often plays shows at Charley’s Bar in Paia to serenade the crowd with her powerful vocals. She has been performing since the age of 11 and had steady gigs by the age of 16. Lily has even performed at the Luck Reunion, which Southwest is the presenting sponsor, and she’s considered part of the Luck Reunion family. Her music is inspired by stories of the people around her and stories from her life. She will even release her debut album on Interscope Records later this year.
The inaugural OAK-OGG flight was filled with excited Customers ready to begin their trip to Maui. Shortly into the flight, Lily and her band performed “Daydream” and “Give Me That” at the front of the aircraft. Our Customers onboard enjoyed the surprise performance, clapped along, and recorded the moment to show off to friends to share their special flight experience.
We also hosted a Community Appreciation event at Charley’s Bar in Paia, Lily’s neighborhood, to celebrate and connect with our Customers and the community. There were giveaways and drink specials, and Lily performed in front of a packed house. The night was full of music and laughter, and we were honored to be welcomed by this amazing community.
You can visit Southwest.fm to view additional photos and videos from Lily Meola’s performance, as well as past Live at 35 performances.
... View more
My Husband and I are both musicians and I can attest to the healing power of music. It does the Heart good medicine. Proverbs 17.....Sometimes words aren’t enough, music soothes the soul and reaches to the depths of our hearts when nothing and no one else can. Love that Southwest Airlines see the value in Music!💕
... View more
At Southwest Airlines, our Purpose is to connect People to what’s important in their lives. We know our Customers and Employees are passionate about music, and we love to support up-and-coming musicians throughout their journeys. We combine these passions through Live at 35, our inflight concert series that brings artists onboard to perform live at 35,000 feet.
Photo by Devon Lancaster Our most recent Live at 35 performer was Australian-born rising country artist Morgan Evans, who is a regular Southwest flier. He already has a top 10 hit on country radio with “Kiss Somebody”—his debut U.S. single with Warner Music Nashville. The track has surpassed 34 million on-demand streams. Evans kicked off his 10 In 10 Tour on June 21, but first he joined us onboard a flight from Nashville (BNA) to Los Angeles (LAX) for a special performance.
Evans sang two of his singles, “Day Drunk” and “Kiss Somebody,” for Customers onboard the aircraft. Our Passengers loved the concert, and many had the opportunity to get autographs from Evans after his performance.
Photo by Devon Lancaster It’s not every day you get to experience a live concert in an airplane, let alone while cruising at 35,000 feet! Southwest builds relationships with some of today’s most talented upcoming musicians, and we’ll continue to bring these artists to a sky near you as we support them along the way. We hope to see you onboard soon!
You can visit Southwest.fm to view additional photos and videos from Evans’ performance, as well as past Live at 35 performances.
... View more
Country Artist Drake White
“Southwest opens up options. You can buy back some time with family and friends.”
— Drake White , Musician
Drake White’s passion has always been music, and he uses it to drive his sense of adventure. A country artist, Drake spends about 200 days of the year on the road. For some, that would be challenging, but for Drake, that’s where Southwest’s Rapid Rewards program comes in. His Companion Pass and Rapid Rewards points allow his wife to be a part of the magic with him. Through his points, Drake can have his family join him on the road, where they create new memories that can spark inspiration for his music. Southwest makes it easier for him to maintain a work–life balance while allowing him to stay grounded to his musical roots. We’re so glad to be a part of your journey, Drake!
The Right Notes “Music has always been the thing I couldn’t walk away from—its gravitational pull is too much. I’m not happy unless I’m creating music, growing it, and sharing it.”
Small Wonders “The true magic is in smaller cities. Get out of the limelight and learn new cultures.”
Hit the Road “I’m currently on my first U.S. headlining tour, The Spark Tour, through the summer. I hope to give everyone an experience worth remembering!”
... View more
For the past ten years, Southwest has proudly provided complimentary air travel to benefit medical patients and their families that must travel for life-saving or life-changing medical care through Southwest Airlines Medical Transportation Grant Program (MTGP). We have been honored to work with a network of nonprofit hospitals and medical organizations nationwide that support this mission. In celebration of this milestone tenth anniversary, we will donate 10,000 roundtrip flights this year to families who need to travel for specialized medical care.
We also are extending a healing hand through a partnership with Musicians On Call (MOC), which is a nonprofit that brings live and recorded music to the bedsides of patients in healthcare facilities. Through our partnership with MOC, musicians will have the opportunity to connect with patients through the healing power of music—truly medicine for the soul. As part of the celebration of our new partnership announcement, yesterday we hosted in-airport concerts at three locations: Kenli Mattus and Maggie Szabo in Los Angeles (LAX), Aubrey Wollett in Nashville (BNA), and Tim Campbell and Steven Derrick in Atlanta (ATL).
Musicians On Call volunteer musician Aubrey Wollett performs for Customers at the Nashville Airport.
Later this year, we will partner with Musicians On Call to bring music into the hospitals that are recipients of the MTGP.
Since we began the Southwest Airlines Medical Transportation Grant Program in 2007, we have donated more than 59,000 complimentary roundtrips—valued at more than $23 million—to 109 nonprofit hospitals and medical organizations in 28 states. Visit https://www.southwest.com/medicalgrant/ to view a full list of participating partners and for more information about Musicians On Call, visit www.musiciansoncall.org.
... View more
This is a guest blog post from Denver resident Brittany Borgard, who is among a group of winners who won a radio promotion from Live in the Vineyard and Southwest Airlines to attend a Live at 35 inflight concert with NEEDTOBREATHE and attend the band’s dress rehearsal for the second leg of their tour.
On my drive home from work, I received a phone call from a local radio station with some great news! I won a trip to LA to see NEEDTOBREATHE rehearse for their new tour AND see them perform on a Southwest Airlines flight for a Live at 35 experience! What. Is. Life?!
For quite some time, I’ve seen Live in the Vineyard teaming up with Southwest Airlines to do concerts in the air. It seemed almost too good to be true until I got the opportunity. Not only would I see a Live at 35 concert, but I would also see the incredibly talented NEEDTOBREATHE perform.
I started the morning by heading to the airport with my roommate, Laney, getting our boarding passes, and meeting NEEDTOBREATHE! WHAT?! They came right up to us and introduced themselves (of course we already knew who they were!) Bo, Bear, Josh, and Seth were all incredibly down to earth. Walking throughout the airport with NEEDTOBREATHE was unreal. I’m still having a difficult time believing I had so many casual and fun conversations with one of my favorite bands.
After boarding the plane with the other radio winners and the band, we were off! Laney and I eagerly awaited the concert at 35,000 feet and about 30 minutes into the flight, it began. NEEDTOBREATHE stood in front of the curious passengers and performed “The Heart” and the one and only, “Brother”! They got all the passengers to clap, sway, and sing along, making our flight an upbeat and unique ride!
The next day, we got to meet up with NEEDTOBREATHE as they rehearsed for the next leg of their tour. We went into a sound studio and watched as they ran through part of their set list. It was like being front row at their concert. I have a huge passion for music and I loved seeing the “behind-the-scenes” part of a tour!
Never in a million years did I think I’d see a concert at 35,000 feet in the air, or even meet NEEDTOBREATHE! I’m so thankful for my local radio station, Live in the Vineyard, and Southwest Airlines for such an amazing opportunity. Hopefully I’ll get lucky again. ;)
... View more
Recently we had special guests, O.A.R., with us at the Baltimore/Washington Airport. Marc Roberge, Jerry Depizzo, and Richard On traded in their guitars for boarding passes and received a round of applause from our Customers and Employees. Customers were excited to see the guys assist Southwest Employees with taking Customer tickets and marshaling in an aircraft; they then boarded their flight to Orlando where they performed our next installment of Live at 35® with “Live In The Vineyard!”
Once flight #3782 departed and reached the altitude of 35,000 feet, O.A.R. performed Live at 35®singing “Shattered” and their new single “Peace.”
... View more
Wow … what A Great Big surprise for Southwest Customers at Chicago Midway and the Passengers onboard a recent flight from Chicago to Vegas. The band, A Great Big World, traveled from the ir hometown of New York to Las Vegas for an event to bring in the New Year.
Customers passing through Chicago Midway's Terminal B were stunned to hear the amazing voices of I an Axel and Chad Vaccarino warming up for their Live at 35® concert. While en route to Vegas, more than 140 unsuspecting Customers experienced a live music performance by AGBW that included “Say Something” and “Shorty Don’t Wait,” both singles included in AGBW’s debut album, Is There Anybody Out There?, being released next week on January 21. Another BIG surprise came when AGBW selected two Passengers to attend their concert while in Vegas!
It is A Great Big World out there so keep exploring and maybe you’ll find a Live at 35 on your next Southwest Airlines flight!
... View more
At Southwest, we LUV surprising our Customers with live entertainment at 35,000 feet and who knows where we’ll show up next year ... maybe on your flight! Here’s a look at our favorite Live at 35 moments from 2013:
1) Gavin DeGraw flew with us Aug. 21 from Phoenix to Los Angeles and it was one of the Best Times WE Ever Had!
2) Plain White T’s spent time with our crew in Burbank before boarding for their Live at 35 to Oakland on Nov. 1
3) It was Christmas in July when acclaimed a cappella group, Straight No Chaser, serenaded Customers at 35,000 feet from Nashville to New York.
4) This past May, Taylor Hicks performed live from Las Vegas to Denver with a custom Southwest Airlines Taylor guitar.
To see video footage of these five moments and a year full of jet-setting performances visit, www.southwest.com/entertainment. This year’s Live at 35’s included performances by (in chronological order):
Good Ole War
Straight No Chaser
Bronze Radio Return
Plain White T’s
And to wrap up the year, stay tuned December 29 for a great BIG finale to our 2013 Live at 35s!
... View more
After a fall calendar full of Live at 35 performances on Southwest aircraft, Live In The Vineyard once again produced an incredible event in the foothills of California's famed wine country. Watch the video for behind-the-scenes access to some of the great artists who performed in these fun venues!
Unforgettable performances from emerging artists and fan favorites rocked the beautiful Uptown Theatre Napa this fall, and what was even more special was the intimate setting and performances in the vineyard at Peju Province Winery for Southwest's Rapid Rewards Members who bid points to go on the trip. The artists’ stripped-down sets made way for storytelling, favorite moments, and smash hits!
Live In The Vineyard gives attendees exclusive access to rare events, where they get to experience artists’ acoustic talents, and taste sips and snacks from top-tier wine makers and world-renowned chefs during a three-day event.
This spring, don't miss your chance to be included in this total immersion of music, wine, and food. Follow us on Twitter and like us on Facebook to stay up to date on your opportunities to attend!
... View more
Southwest Airlines hosted Live In The Vineyard alumni, Five for Fighting, on a beautiful September afternoon, just a day after releasing the sixth album, Bookmarks. What better venue to perform live the hit new release, “What If,” than from the Southwest Porch at Bryant Park? John Ondrasik of Five for Fighting was one of Live In The Vineyard’s first headlining artists and returns again this fall to the event in Napa for an intimate acoustic performance at Sutter Home Winery for Live In The Vineyard contest winners.
The Live In The Vineyard sweepstakes and contests have ended and the winners selected, but be sure to “bookmark” www.southwest.com/entertainment for a variety of entertainment with Southwest Airlines!
... View more
Southwest Airlines is kicking off another season as the Official Airline of “Live In The Vineyard.” Held twice a year in Napa Valley, “Live In The Vineyard” is a private, once-in-a-lifetime, three-day festival filled with music, food, and wine. The event spotlights both emerging recording artists and established marquee bands. Tickets for this special event can’t be purchased; in fact, attendees can only win access through radio giveaways or online sweepstakes. As the Official Airline of “Live In The Vineyard,” we’re proud to give our Customers the chance to win a “Live In The Vineyard” All-Access package, including:
Two VIP tickets to “Live In The Vineyard” events in Napa, CA (November 1-4, 2013)
Three-night hotel accommodations at The Westin Verasa, Napa, CA
Roundtrip air travel for two to San Francisco International Airport or Oakland International Airport
See official rules at www.southwest.com/liveinthevineyard
“Live In The Vineyard” attendees are introduced to Napa wineries, amazing food in intimate settings throughout the wine country, and acoustic performances from some of today’s top emerging artists. The Fall line-up of artists includes: American Authors, Andrew Ripp, Atlas Genius, Delta Rae, Five for Fighting, Gavin DeGraw, James Blunt, Kevin Rudolf, Lee DeWyze, and many more!
Live at 35® has also taken off with this season’s inaugural inflight concert with Gavin DeGraw. Gavin surprised 143 unsuspecting Customers with a performance they’re sure to never forget, as he signed autographs, took photos with the passengers, and sang his new single, “Best I Ever Had.” Taking the sky on Monday, Sept. 10 will be American Idol winner Lee DeWyze, flying Dallas to Albuquerque. Our decaled Boeing 737 aircraft is the stage for these surprise inflight concerts at 35,000 feet so don’t be surprised if live music fills the cabin onboard your next Southwest Airlines flight!
Visit www.southwest.com/liveinthevineyard to enter to win--cheers!
... View more