SWA has become a (peanut) shell of its former self. Bet Herb won't sleep for a week over this. Would have prefered them ending the RR program but keeping low prices. SWA used to be an industry leader, American and the others always tried to match Southwest's fares. Now SWA matches American's. Bottom line, SWA is hoping to fill all of its capacity-controlled Wanna Get Away seats with business RR rewards customers, pushing the average traveler to Business Class fares. Never knew I would need a doctorate from MIT and a slide rule to figure out my RR status. Guess Gary & Co. will get what they want, just like AA, empty and losing millions annually. Sad day for a Texan that now sees the morgue-like flights of AA as equal or better than SWA! At least I can figure out their frequent flyer program.
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Concept is simple - try to appeal to Business Select customers to use redemption points with Wanna Get Away fares. Since all WGA fares are open, SWA hopes to fill the WGA inventory with business flyers on vacation, thus limiting WGA availability and forcing non-business flyers into business fares. Obviously Gary K. and the new crew have forgotten Herb's legacy - cheap fares for the common person. Welcome to the new AA.
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