I am an MBA student at George Mason Univerisity in Fairfax, VA. I am currently taking Marketing Communications and we chose to do our team project on Southwest Airlines, particularly for your "Wanna Get Away" campaign. I have been trying to research material on your campaign and even went to look for a Harvard Business Case on the subject, with no luck.
Some of the information I am looking for is:
1. What was the purpose of the "Wanna Get Away" Campaign?
2. What were the goals/objectives?
3. How did the campaign fit the existing position of the Southwest name?
4. What Marketing Communications tools were used and how did they assist in meeting the goals/objectives?
Is there somewhere I can go to get this type of information? Thank you.
Stacy Taylor
MBA Student
staylori@gmu.edu
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