I think the issue here is the fact that a single person in the party purchased early bird, then saved the seats for her 3 friends who did NOT purchase early bird. It defeats the purpose of early bird seating and that is infuriating. When I travel with my family, if we decide we want to sit together, we ALL purchase early bird seating. This practice of one early bird-er saving seats for others is unfair, and the only way SW can counter-act this is by not allowing seats to be saved. I guess the majority of people just have pretty low standards. Sad.
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