I LUV you Annie, and I miss seeing your face every day!
I hope the LUV Classic and Party are successful this evening, and really wish I could be in PHX with you all to celebrate!
with LUV and best regards,
Brent
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06-22-2008
10:17 PM
9 Loves
It is important to you because Southwest uses a low-cost strategy. Better efficiency = less fuel burn = less money spent on fuel = lower cost to the airline = lower fares. It's all interconnected.
And while you may think that this small savings isn't worth all the effort, multiply the savings of one aircraft by 527 (the number of aircraft in Southwest's fleet), and consider that each one of these aircraft fly an average of seven flights per day... (about 13 hours)... you can see the savings ends up being significant over the long run.
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How about:
"We'd LUV to have you aboard sometime soon!"
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