For the 11th consecutive year, Southwest Airlines Rapid Rewards took top honors and was awarded first place in Best Award Redemption category at the 21st Annual Freddie Awards. The Best Award Redemption category was introduced in 1998 and no other frequent flyer program has won before. In addition, Rapid Rewards placed in the top five in five other categories, including: Program of the Year; Best Website for southwest.com; Best Member Communications; Best Bonus Promotion; and Best Customer Service.