Longtime readers of Nuts About Southwest know that our own Paula Berg recently left us to move back to Colorado. Paula will be participating in the webinar below: (For more info, click on the link above.)
Emerging Media Webinars
People are caught up in the phenomenon of social media, as well they should be. It is highly compelling, incredibly influential, and amazingly sticky. Once people start using this technology, most get caught up in a tempo of communications unlike anything experienced before. One of the most wonderful aspects among users of emerging media is an incessant urge to learn.
The challenge for many is quite simple - it's all so new and changing so fast. Is there a simple way to get immersed without drowning or looking stupid? The answer is yes.
You will find great sympathy and empathy among people in all industries trying to get a handle on the medium. That said, encounters with consumers can be brutal. IAG's emerging media team is developing a series of webinars for people interested in getting involved in exploiting emerging media. The first in the series, "Crisis Management" , offers excellent insight on what to do and what not to do in the event of a crisis affecting your organization with a step by step plan you can use.
Join us for 60 informative minutes with three industry experts describing their own experiences. There will be plenty of time for questions and discussion.
In order to make the webinar effective we are limiting attendance so that everyone can ask questions and participate. Please reserve early to get a slot!
Cost
The charge is $99, please sign up below. Participants have access to the webinar, plus they get access to the on-demand version of the event as well as a document from IAG with suggested policies to handle the challenges discussed in the webinar.
If you miss the webinar, but would like to view to the on-demand version and document, please register (even after the webinar) and we will provide you with access.
Got a question or an idea for a future webinar? Please Email us.
| Webinar | Date | Information | Sign up |
| Crisis Management - IAG in cooperation with Air Transport World | February 24 2010 at 11am EST For those who cannot make this time slot, please note we will provide a recording of the event if you sign up. So you miss the live event, but get to access all the content anyway. | Three PR/social media experts describe their experience handling of aviation crises. Panelists: - Michele McDonald - Editor, Travel Technology Update - and contributing writer Air Transport World will discuss missed opportunities: how damaging incidents could have been turned into public relations wins for the airline with the right tools.
- Ron Kulhmann - formerly District Manager with Swissair - Experience from the ill-fated Swissair 111 and the inability to control information in a social networking age.
- Paula Berg - formerly Manager of Emerging Media with Southwest Airlines - For nearly four years, Southwest Airlines has navigated the uncharted territory of social media, learning many lessons along the way. From virtual riots to an industry crisis, Southwest will share with you its key principles, goals, and realities of managing an online crisis.
While aviation/airline focused, this webinar offers anyone interested in crisis management excellent insight on what to do and what not to do. |
