I think southwest needs to expand to MSO - Missoula Montana. They get good business in Bozeman and Spokane. The two closest airports but they are 3+ hours away depending on the season. It would attract a lot of people from surrounding cities who don’t want to drive 3 hours and would rather fly southwest than delta or Alaska. It’s a college town so there is people flying in and out to go back home, it’s also close to glacier national park and Flathead lake.
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