We are committed to consider the triple bottom line of Performance, People, and Planet when looking at our business. It's a commitment that we hope makes us a leader in global citizenship and supports our Purpose to connect People to what's important in their lives through friendly, reliable, and low-cost air travel, and our Vision to become the world's most loved, most flown, and most profitable airline.
In 2009, Southwest tapped into our greatest asset, our People, to establish a network of Green Ambassadors throughout the Company. These Employees channel their passion for the environment to inspire, motivate, and engage their Cohearts in the Company's green efforts. Our Green Ambassadors collect six pack rings and ship them back to the manufacturer Hi-Cone for use in open loop recycling. Over the last eight years, we have worked with Hi-Cone to recycle more than 7,000 pounds or nearly 900,000 six pack rings. That's close to 100 miles of six pack rings, end to end.