04-09-2018
10:32 AM
04-09-2018
10:32 AM
I think the approach is through the A-list and Companion Pass to build retention. Do the other airlines do this? I don't speak for Southwest, but I'd expect they still feel pretty good if they get 80% to 90% or more of frequent flyer business. The industry isn't setup in a way that any one airline can be cheapest on every route, I'm sure there are some city pairs out there than will be favorable to the other guys. If price is the only measure, then do what you have to do.
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