Airlnes are in the busness of making a profit and keeping their owners, the stockholders, happy. No airlne provides discounted fares because it is nice to do so. That means that at times of high demand, fares are going to be higher. You are right, fares durng the busy summer period this year are very high for every airline. The best thing to do is decide where you want to go, and use Southwests low fare calendar to find the best fares for the routing you want to take. You might need to be flexible on dates of travel to get the best deal. For this year lower fares should start showing up in greater numbers for travel about the third week of August. Further if this is a nomral year, Southwest should have fares sales in June and July for travel the last third of tis year plus the first 6 weeks of 2020.
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